dagger Posted May 2, 2003 Share Posted May 2, 2003 Saves $5 million a year. http://biz.yahoo.com/rf/030502/sport_motor_1.html Link to comment Share on other sites More sharing options...
DEFCON Posted May 2, 2003 Share Posted May 2, 2003 Perhaps WJ can now sponsor various charities and events as AC is no longer in a position to? Link to comment Share on other sites More sharing options...
Guest Starman Posted May 2, 2003 Share Posted May 2, 2003 I doubt that you'd see the Westjet Logo all over La Belle Province's Formula 1 weekend. But it is a great stage for somebody's marketing department. I'd suggest Tim Horton's, but some driver will try to "roll up the rim to win", doing doughnuts down the straight, and go rocketing into the grandstand! ;-) Link to comment Share on other sites More sharing options...
Maverick Posted May 2, 2003 Share Posted May 2, 2003 As a huge Formula one fan I found it very annoying to have to watch the AC commercial 18 times in a race However I think Air Canada got great exposure through the race coverage and this was probably money well spent. The commercials done for this were very creative and entertaining and I'm sad to see AC drop the sponsorship. Link to comment Share on other sites More sharing options...
Guest johnboy Posted May 3, 2003 Share Posted May 3, 2003 I say apply the savings to the pensioners and their widows who are about to get screwed!!! Link to comment Share on other sites More sharing options...
LongTimer V Posted May 3, 2003 Share Posted May 3, 2003 Link to comment Share on other sites More sharing options...
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