Guest Posted October 21, 2019 Share Posted October 21, 2019 WestJet stands out from the herd in latest advertising campaign Today, October 21, 2019, 3 hours ago | Canadian Aviation News Provided by WESTJET, an Alberta Partnership/CNW National campaign focuses on airline’s commitment to treating people like people CALGARY, Oct. 21, 2019 /CNW/ – As the airline founded on care, WestJet set out to do things differently and its latest advertising campaign, launched today, highlights what sets it apart through its continued commitment to treating people like people. Watch the video here. National advertising campaign focuses on airline’s commitment to treating people like people (CNW Group/WESTJET, an Alberta Partnership) Named TripAdvisor’s best airline in Canada by the travelling public for three consecutive years, the campaign focuses on WestJet’s award-winning guest service, no overbooking and being Canada’s most on-time airline. It reaffirms the airline’s continued commitment to making air travel something its guests not only enjoy but look forward to. “We want the travelling public to know that as we become a global network carrier, we will never lose sight of the caring WestJet touch,” said Richard Bartrem, WestJet Vice-President Marketing Communications. “Travel can be unpredictable and this campaign represents how we will always try to put ourselves in our guests shoes by delivering the caring guest experience that has made WestJet stand out from the herd.” Created in partnership with Rethink, the campaign consists of a comprehensive digital and out-of-home presence that will run from coast-to-coast, launching on October 21, the night of Canada’s federal election and carrying throughout the holidays. “We wanted to playfully show how travel can feel when other airlines don’t treat people with the same attention and care that WestJet does,” said Christina Yu, managing partner at Rethink. “We have experienced first-hand what sets WestJet apart from the competition and we love how this campaign challenges the norms in the industry.” A behind-the-scenes video of the campaign can be viewed here. About WestJet Link to comment Share on other sites More sharing options...
Super 80 Posted October 21, 2019 Share Posted October 21, 2019 I'm sure this campaign will really resonate with those traveling on Basic fares who have been stranded after missing a connection. Link to comment Share on other sites More sharing options...
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