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United Relies On


Guest Nova Zemlya

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Guest Nova Zemlya

Former ATA exec faces daunting task at United

By Marilyn Adams, USA TODAY

Right in the thick of the airlines' financial crisis, John Tague is taking on one of the most daunting jobs in the business: marketing United Airlines.

That job, in the midst of United's bankruptcy reorganization, would be an uphill climb for any airline veteran. But it may be an even bigger leap for Tague. Although he's been in the industry for 20 years and ran respected discount carrier ATA Airlines, United Airlines is a far different challenge.

http://www.usatoday.com/money/biztravel/2003-05-18-tague_x.htm

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