INSIGHT FROM AEROFLOT: Hollywood-themed promotions give Bonus a boost

[In The News]

Many airlines offer loyalty programmes to their passengers. However, most of them are about bonus miles redeemable for cheaper flights or rewards from partners, such as hotel groups. Aeroflot claims to have taken its Bonus programme to a new level, thanks to a tie-in with two Walt Disney Hollywood blockbusters.

View the full article