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75-year-old Alitalia Brand Must Go in Airline’s Revamp


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MIAMI – According to the European Union, the Alitalia (AZ) brand should not be kept by the new company, as it is an emblematic indicator of continuity. After 75 years, the Alitalia brand is finally coming to an end. AZ has endured 11 years of turbulent private management and three failed restructuring attempts. The new […]

The post 75-year-old Alitalia Brand Must Go in Airline’s Revamp appeared first on Airways Magazine.

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