As a manager new to WestJet working in airports, I met more pilots in my first week through grooming aircraft than I did in a decade of working at CP and AC where we were encouraged to keep to ourselves and in some cases catch the other guy doing things wrong (ie. Project Hawkeye, etc...).
In the following years, those "grooming" relationships evolved personally and professionally. It opened the door for many of my new pilot friends to pop by my office and give me a heads up about things or pass along a nice compliment. It also helped me get some things done that required buy in from flight ops thanks to our relationships.
None of us were being paid to do the grooming. All of us were "over qualified," "over educated" and deep enough into our careers to think we were too important to be grooming an aircraft, and yet as I look back on my time at WestJet, it was one of the most important and meaningful parts of my time there.