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The new fare structure is also ushering in a new pricing structure which is kind or like Tango/Zip Plus. The lowest one-way fare is analogous to the Westjet/Zip/Tango pricing concept, of a low-end largely unrestructed fare that can be booked one way and which rises as the plane fills up. The Latitude fare is full Y in terms of booking rules, while Freedom appears to be J, with the J perks like the lounge access, priority checkin... The Latitude and Freedom fares appear to be half of what full Y and J have been until now. Instead of almost $4000 for a last minute J ticket, it will now cost $1900 plus taxes and surcharges. It will be interesting to see whether business travellers who have been travelling in Y because J is perceived as too expensive now move up.

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