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JetBlue Explores Post-Pandemic Marketing Shift

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MIAMI – JetBlue (B6) has begun exploring post-pandemic marketing strategies, including a change in advertising agencies, as a manner of combatting the losses brought about by the COVID-19 pandemic. A B6 spokeswoman said, “our agency RFI will help us evaluate which resources can most efficiently address changing customer preferences and the new travel landscape as […]

The post JetBlue Explores Post-Pandemic Marketing Shift appeared first on Airways Magazine.

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