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Flair Big Reveal and then Feb 20 Route Suspensions

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flair’s Big Reveal includes Plans for Future Growth

 
‎Today, ‎February ‎14, ‎2019, ‏‎51 minutes ago | Canadian Aviation News

Provided by Flair Airlines/Globe Newswire

Top to bottom and nose to tail; flair undergoes redesign

Edmonton, AB, Feb. 13, 2019 (GLOBE NEWSWIRE) — For Immediate Release, February 13, 2019

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flair airlines, Canada’s only independently owned ultra low fare carrier today announced a major rebranding to reflect the company’s vision of the future. 

David Tait, flair’s Executive Chairman, stated, “For too long Canadians have had virtually no competitive choice between the cozy duopoly of full service airlines. But our fares are as much about competing with the great Canadian couch as with the ‘big two’ and the new look we are about to introduce will make us even harder to ignore.”

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Effective today, flair’s, quite literally, top to bottom redesign includes a new website and URL, flyflair.com, a new logo that will define its brand, bold colour that will harness visitors’ attention, new crew uniforms and of course an eye catching new aircraft livery (aka ‘paint job’). 

The re-brand will set the course for the airline’s next stages of growth: Since last summer when it announced Edmonton as its new headquarters, flair has increased its workforce by some 20 per cent to over 300, relocated to four floors of office tower at Edmonton International Airport, introduced new international routes and welcomed the first Boeing 737-800 aircraft into its fleet – four more are planned to arrive by the end of 2019.

Charles McKee, flair’s Chief Commercial Officer, commented “The bright modern design is reflective of the positive spirit we want travellers to experience and makes a solid statement that Flair is on a mission to make travel more accessible, more affordable and more desirable while allowing us to add little humour along the way.” 

Key Highlights of flair’s Re-Brand:
– New Flight Attendant uniforms, with special accents created by up-and-coming Canadian designers CarryCorp (set to be released in April 2019).
– An entirely new aircraft livery, with the first Boeing 737-800 due to enter service in March 2019.
– Airport signage, inflight menus, website and more, to be released Feb.13, 2019

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About flair airlines For over a decade flair operated as a charter carrier before transitioning to scheduled service in 2017. To consistently offer affordable air travel to Canadians – with a fleet that now includes Boeing 737-800 – flair is focused on key airports, with its main transfer hub in Edmonton and a network that supports seasonal demand. flair services seven coast-to-coast Canadian gateways, and six US cities. flair operates over 200 flights per week. 

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A “B+” for originality but a solid “F” on colour choices. Legalized marijuana may have some far reaching effects yet unknown. :(

Edited by blues deville

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How many months after the Canadian rebranding was it before AC took over....24 or so?

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From Wikipedia:
 
Canadian adopted a short-lived new livery in January 1999, less than a year before the airline was merged into Air Canada. The livery, known as "Proud Wings", featured a large Canada goose painted at the tail of the aircraft and the airline's name in a new Celeste font. The new livery, however, came so late that most of the fleet still retained the existing chevron livery by the time of the merger. Until the merger process with Air Canada was completed in 2001, most Canadian aircraft featured a transition livery with an Air Canada tail design while retaining the name "Canadian" on the sides.

823F4F6E-FE65-462F-B31F-D66D5DBCC727.jpeg

Edited by blues deville

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1 hour ago, blues deville said:
From Wikipedia:
 
Canadian adopted a short-lived new livery in January 1999, less than a year before the airline was merged into Air Canada. The livery, known as "Proud Wings", featured a large Canada goose painted at the tail of the aircraft and the airline's name in a new Celeste font. The new livery, however, came so late that most of the fleet still retained the existing chevron livery by the time of the merger. Until the merger process with Air Canada was completed in 2001, most Canadian aircraft featured a transition livery with an Air Canada tail design while retaining the name "Canadian" on the sides.

823F4F6E-FE65-462F-B31F-D66D5DBCC727.jpeg

The new "goose" livery had one final change before being applied to aircraft. The eye of the goose had to be removed as a superstition by many Japanese was that  a single eye was symbol of evil.......(.not good for the Asian market)😉

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On 2/14/2019 at 1:24 PM, vanishing point said:

Who could possibly think black, white and Type 4 green is a good combination?

 

Just when you think all the really stupid ideas have been used up someone comes along and proves you wrong.

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1 hour ago, seeker said:

Just when you think all the really stupid ideas have been used up someone comes along and proves you wrong.

Of course what will save them is that the majority of passengers don't care about or indeed see the paint job on the outside of the aircraft they are on.  Now though I do wonder what they have done to the interior. 

I see the green has also taken over their website.

https://flairair.ca/?utm_source=Google&utm_medium=Search&utm_term=flair air-e&utm_content=Brand_Terms&utm_campaign=Brand-GS&P

They have also introduced (new to me at least) a "Deals" page: https://flairair.ca/deals/  Def. Ultra Low Cost fares.

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6 hours ago, Homerun said:

I could never see the goose.  My eyes always focus on the white rabbit head.

Same. 

If Flair’s going to revamp their whole look they should drop the “airlines” part.

All they need is Flair as in “who are you flying on?”

“Flair”. 

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46 minutes ago, seeker said:

Just when you think all the really stupid ideas have been used up someone comes along and proves you wrong.

Incorrect. There are many more and for some reason low cost airlines have the key to the locker.

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On 2/14/2019 at 9:02 AM, Kip Powick said:

                                                 OLD

ScreenShot004.jpg.27e9e3cfe77fe829ca15c9b3bdb076ad.jpg

 

                               NEW

ScreenShot005.jpg.d0929d1a2fef8b8b0d8167add49b958a.jpg

What a hideous looking aircraft. Wow. 

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18 hours ago, Kip Powick said:

The new "goose" livery had one final change before being applied to aircraft. The eye of the goose had to be removed as a superstition by many Japanese was that  a single eye was symbol of evil.......(.not good for the Asian market)😉

That was a myth.  According to this site:  https://www.yesterdaysairlines.com/airline-history-blog/proud-wings-pt1-canadian-a320s

There were initial fears that because the goose did not have an eye it would be percieved by Asian customers as flying blind and the airline went to some pains to point out that the bird insignias of Singapore and Japan Air Lines also were eyeless. In the end the Proud Wings scheme was very well received and gave a boost to employees and customers in the airline's darkest hours.

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As much as the “Canada goose” paint job was aesthetically pleasing, imo, I thought there was a detraction in that in urban areas, it was becoming a nuisance bird overpopulating, displacing native species and crapping everywhere.

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On 2/15/2019 at 9:11 PM, CanadaEH said:

What a hideous looking aircraft. Wow. 

Yeah, I agree, and the paint is pretty horrible too!  😉

Edited by seeker
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5 hours ago, seeker said:

Yeah, I agree, and the paint of pretty horrible too!  😉

Well that's good..........another soul off my Christmas Card list......

  • Haha 1

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