Media and entertainment companies must look beyond Gen Z to compete amid shifting customer demographics

By In The News
January 17, 2019 in The Headlines

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In The News

Posted January 17, 2019

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Posted January 17, 2019

LONDON, Jan. 16, 2019 /PRNewswire/ -- Media and entertainment companies must adopt a multigeneration strategy and challenge perceptions around the behaviors of older generations, or risk conceding huge growth potential. This is according to EY study, Ten opportunities and threats for...

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Media and entertainment companies must look beyond Gen Z to compete amid shifting customer demographics

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