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Malcolm

WestJet welcomes Arved von zur Muehlen as Chief Commercial Officer

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WestJet welcomes Arved von zur Muehlen as Chief Commercial Officer Français


News provided by

WESTJET, an Alberta Partnership

12:00 ET


CALGARY, Nov. 30, 2018 /CNW/ - WestJet today announced the appointment of Arved von zur Muehlen to the position of Chief Commercial Officer. Arved joins WestJet on January 2, 2019, subject to Canadian Immigration approval. 

"Arved is an accomplished and successful commercial leader with deep expertise in aviation," said Ed Sims, WestJet President and CEO. "We welcome Arved at this important moment in time for WestJet as we position ourselves as a premium global carrier. His experience leading the transformation of global aviation brands will be vital and we are thrilled to welcome Arved to our team."

Reporting to President and CEO, Ed Sims, Arved will lead WestJet's commercial team with responsibility for all aspects of the commercial function including sales, marketing, product, network planning, revenue management, corporate development, airline partnerships and WestJet Vacations.

Arved brings more than 20 years of commercial aviation experience to WestJet and will be joining the airline from Malaysia Airlines, where he served as Chief Commercial Officer responsible for the sales, revenue management, network planning, marketing and branding, product development, digital and customer experience. Prior to his role at Malaysia Airlines, he served as the Senior Vice-President of Commercial Network Operations at Qatar Airlines and the Vice-President of Sales and Marketing Intercontinental Markets at Swiss International Airlines. Arved also spent over 15 years with Lufthansa German Airlines where he took on various leadership roles.

Arved is fluent in both German and English and will be relocating to Calgary with his wife and three children pending immigration approvals.

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Background

Mr. Arved Von Zurmuehlen has been the Chief Commercial Officer at Malaysian Airline System Bhd since September 5, 2016. Mr. Von Zurmuehlen has over 20 years of professional experience in the aviation industry and adds a valuable breadth of understanding across sales, marketing and technological innovation. He served as Senior Vice President of Commercial Network Operations for Qatar Airways. He served as Managing Director of Greater China Region of Deutsche Lufthansa ... Aktiengesellschaft. He served as General Manager for Singapore, to take charge of the passenger transport business in the Chinese market from Shanghai. He focuses on developing a comprehensive and sustainable plan to improve MAB's marketing, sales, products and customer service. He holds a degree in Economics from the Johann Wolfgang-Goethe University Frankfurt.  https://www.bloomberg.com/research/stocks/private/person.asp?personId=24491819&privcapId=874261&previousCapId=874261&previousTitle=Malaysian Airline System Bhd

 

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20 years in the industry with 15 of those at Lufthansa. That means WestJet is his 4th stop in 5 years. Great!!

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I'm assuming "Fred who?" refers to Fred Cleveland.

The transience of WestJet's leadership is just bewildering to me, you can't run a company as a farm team for foreign executives. You can find the same dynamic in the energy industry where Americans come up here to be a bigger fish in a smaller pond but always have their eye on moving back to Texas with five years of executive leadership experience under their belt. It doesn't work.

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