INTERIORS: The logic behind Airbus's launch of its Airspace cabin brand

[In The News]

In the war of the widebodies, Airbus like Boeing believes that the passenger experience inside the cabin is just as important as the economics the airliner delivers to the operator. In recent years, Toulouse s marketing to its airline customers has increasingly put the emphasis on its customers customers, focusing on the environment inside its twin-aisle aircraft, and particularly an area where Airbus believes it has the edge over its US competitor: personal space in the economy cabin.

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