dagger Posted June 17, 2010 Share Posted June 17, 2010 WestJet introduces everyday low pricingAirline offers more value 365 days a year, eliminating the need to wait for fare sales CALGARY, June 17 /CNW/ - WestJet today introduced new everyday value fares with an enhanced pricing structure that reduces the volatility that has been present in the airline industry by providing lower fares across their entire schedule (330 days ahead of departure). Guests can purchase with confidence when they're ready to book rather than have to wait for a seat sale to get a low price. In addition, WestJet has taken the extraordinary step of reducing its full price fares by an average of 25 per cent for all flights across its entire 68-city North American and Caribbean network. "Since the launch of our airline in 1996, WestJet has been the leader in driving prices down and providing value to millions of Canadians," said Hugh Dunleavy, WestJet Executive Vice-President, Strategy and Planning. "This move today reasserts our value leadership position to our guests. "Feedback from our guests shows that they are frustrated at the unpredictability of fares with seat sales only available up to a few months in advance," continued Hugh Dunleavy. "WestJet is listening and has responded by providing guests the opportunity to book great prices across the entire schedule. "As part of this new strategy, fares at the higher end of the spectrum will be reduced," concluded Hugh Dunleavy. "For those guests who, for one reason or another, have to travel at the last minute or at peak travel times like Christmas, we've significantly reduced those fares to make them more affordable. This is what our WestJet care-antee is all about - offering great low prices and high value, and most of all, always caring for our guests." Link to comment Share on other sites More sharing options...
Miles Posted June 17, 2010 Share Posted June 17, 2010 Addressing that brand recognition issue from another article? Link to comment Share on other sites More sharing options...
internet Posted June 18, 2010 Share Posted June 18, 2010 So what, the $89 YYC-YWG vanish never to been seen again, but I can get $139 in Feb 2011 whenever I want? And the WestJet Y fare drops 20%?What happens when AC or Porter decides to stir the pot and drops in the low seat sale fares? WJ is going to have to match and this whole thing is for not.Or does this just mean when they decide to have $89 fares, I can book those fares for the full year? No blackout dates? Christmas is going to be cheap this year?I'm even more confused now. Me thinks this is just PR grabbing noise from the caring owners. Don't worry though.... it will be front page full colour spread on the front page of tomorrow's Calgary Herald. Link to comment Share on other sites More sharing options...
internet Posted June 18, 2010 Share Posted June 18, 2010 ha ha ha hah I just looked at Calgaryherald.com for kicks! Sure enough, there it is! Front and centre! Link to comment Share on other sites More sharing options...
Guest Posted June 18, 2010 Share Posted June 18, 2010 So what, the $89 YYC-YWG vanish never to been seen again, but I can get $139 in Feb 2011 whenever I want? And the WestJet Y fare drops 20%?What happens when AC or Porter decides to stir the pot and drops in the low seat sale fares? WJ is going to have to match and this whole thing is for not.Or does this just mean when they decide to have $89 fares, I can book those fares for the full year? No blackout dates? Christmas is going to be cheap this year?I'm even more confused now. Me thinks this is just PR grabbing noise from the caring owners. Don't worry though.... it will be front page full colour spread on the front page of tomorrow's Calgary Herald.No where does it say that WestJet will no longer offer seat sales.It just says that they're reducing fares. Link to comment Share on other sites More sharing options...
dagger Posted June 18, 2010 Author Share Posted June 18, 2010 http://www.canadianbusiness.com/markets/headline_news/article.jsp?content=b3696197Just Hoopla? Link to comment Share on other sites More sharing options...
Maverick Posted June 18, 2010 Share Posted June 18, 2010 I really have no idea whether this will add more to the bottom line or not but I do like that we are trying something different.Why not? We have money in the bank, are profitable and if this tweaks the profits a bit, great! If not, nothing ventured, nothing gained.I agree with Rick Erickson, AC will probably follow suit. Porter? probably not. Link to comment Share on other sites More sharing options...
Guest Posted June 18, 2010 Share Posted June 18, 2010 http://www.canadianbusiness.com/markets/headline_news/article.jsp?content=b3696197Just Hoopla?It is a marketing/sales type of move, but to suggest like Erickson does that it's just hoopla ignores the fact that the fare buckets have actually been reduced. Link to comment Share on other sites More sharing options...
Fido Posted June 19, 2010 Share Posted June 19, 2010 The public is only hearing the "No more seats sales" part of the message. Link to comment Share on other sites More sharing options...
AIP Posted June 19, 2010 Share Posted June 19, 2010 I agree with Rick Erickson To agree with Erickson, you must be desparate for some good news !!! LOL Link to comment Share on other sites More sharing options...
Kip Powick Posted June 22, 2010 Share Posted June 22, 2010 FWIW..............Booked WJ in mid April for August flightBooked two adultsBooked YYZ -YLW-YYZ (direct flights)Total fare... including all fees and taxes = 977.02Today ------22 June 2010Same booking, including all taxes and fares = 1521.34 Link to comment Share on other sites More sharing options...
Kip Powick Posted June 22, 2010 Share Posted June 22, 2010 You should have booked using expedia, most days (mid week in August) you can get a round trip on either AC or Wesjet for 1159.00 for a couple. The flight quote is on their nonstops. I DID book in April...I only paid 977.00 vs what I would have to pay today, and booking via Expedia would have been more expensive than when I booked in April. Link to comment Share on other sites More sharing options...
Azure Posted June 23, 2010 Share Posted June 23, 2010 Kip: I see I need to take that remedial READING 101 course. I think Kip got on one of those (never see this low of a price again....we care-antee) prices. Ya, he's checking every day, well maybe not on Sundays, but he's keeping his eye on WJ. You can bet if he see's a lower price he's on it like a Captain spotting a free newspaper. Just kidding Kip, I too remember the promotion and I can see why you watch. Link to comment Share on other sites More sharing options...
better4me Posted June 23, 2010 Share Posted June 23, 2010 Another reason for Westjet's everyday low price strategy could be the result of behind the scenes actions of the Competition Bureau. The Competition Bureau's view on false or misleading Ordinary Selling Price:http://www.competitionbureau.gc.ca/eic/site/cb-bc.nsf/eng/00522.html#falseFalse or Misleading Ordinary Selling Price RepresentationsSubsections 74.01(2) and 74.01(3) of the Competition Act are civil provisions. They prohibit the making, or the permitting of the making, of any materially false or misleading representation, to the public, as to the ordinary selling price of a product, in any form whatever. The ordinary selling price is determined by using one of two tests: either a substantial volume of the product was sold at that price or a higher price, within a reasonable period of time (volume test); or the product was offered for sale, in good faith, for a substantial period of time at that price or a higher price (time test).In the event that the represented ordinary price refers to the ordinary price of suppliers in the market, unless these suppliers have sold a substantial volume of the product at the represented ordinary price, or alternatively, these suppliers have offered the product for sale in good faith at the represented ordinary price, this price cannot be referenced as the ordinary price, and an issue is raised under subsection 74.01(2). In the event that the represented ordinary price refers to the supplier’s ordinary price, unless the supplier has sold a substantial volume of the products at the represented ordinary price, or alternatively, the supplier has offered the product for sale in good faith at the represented ordinary price, this price cannot be referenced as the ordinary price, and an issue is raised under subsection 74.01(3). Under these provisions, it is not necessary to demonstrate that any person was deceived or misled; that any member of the public to whom the representation was made was within Canada; or that the representation was made in a place to which the public had access. Subsection 74.03(5) directs that the general impression conveyed by a representation, as well as its literal meaning, be taken into account when determining whether or not the representation is false or misleading in a material respect.Subsection 74.01 is usually directed at retail organizations that have sale after sale after sale where no consumer actually pays the regular sales price. In these instances the CB rules the "sale" or "Bargain" is misleading because there is insufficient volume of transactions at the non-sales price for which the percentage off is derived. The Brick furniture store was caught and fined last year under this clause. Other furniture retailers (e.g. Sears, Bay, etc.) were also given warnings and had to restrict their constant use of sales. In Westjet's instance they have opened up the lower Sales Fare buckets for the past 18 months. Additionally, the nonsale "regular" or "full" price was restricted to the last 7-10 days before flight on near full aircraft and not offered at all on empty flights. Additionally Westjet only offers one price point for sale, if the Sale price fare bucket is open, all passengers are accommodated. In AC's instance, the sales price is Tango while the regular price of Tango Plus and Latitude are also offered for sale. Latitude fares are popular with the upgrade crowd, so AC has a volume of passengers paying higher price than the lowest fare offered. Consequently AC can continue to offer sale after sale after sale. Link to comment Share on other sites More sharing options...
better4me Posted June 23, 2010 Share Posted June 23, 2010 Another reason for Westjet's everyday low price strategy could be the result of behind the scenes actions of the Competition Bureau. The Competition Bureau's view on false or misleading Ordinary Selling Price:http://www.competitionbureau.gc.ca/eic/site/cb-bc.nsf/eng/00522.html#falseFalse or Misleading Ordinary Selling Price RepresentationsSubsections 74.01(2) and 74.01(3) of the Competition Act are civil provisions. They prohibit the making, or the permitting of the making, of any materially false or misleading representation, to the public, as to the ordinary selling price of a product, in any form whatever. The ordinary selling price is determined by using one of two tests: either a substantial volume of the product was sold at that price or a higher price, within a reasonable period of time (volume test); or the product was offered for sale, in good faith, for a substantial period of time at that price or a higher price (time test).In the event that the represented ordinary price refers to the ordinary price of suppliers in the market, unless these suppliers have sold a substantial volume of the product at the represented ordinary price, or alternatively, these suppliers have offered the product for sale in good faith at the represented ordinary price, this price cannot be referenced as the ordinary price, and an issue is raised under subsection 74.01(2). In the event that the represented ordinary price refers to the supplier’s ordinary price, unless the supplier has sold a substantial volume of the products at the represented ordinary price, or alternatively, the supplier has offered the product for sale in good faith at the represented ordinary price, this price cannot be referenced as the ordinary price, and an issue is raised under subsection 74.01(3). Under these provisions, it is not necessary to demonstrate that any person was deceived or misled; that any member of the public to whom the representation was made was within Canada; or that the representation was made in a place to which the public had access. Subsection 74.03(5) directs that the general impression conveyed by a representation, as well as its literal meaning, be taken into account when determining whether or not the representation is false or misleading in a material respect.Subsection 74.01 is usually directed at retail organizations that have sale after sale after sale where no consumer actually pays the regular sales price. In these instances the CB rules the "sale" or "Bargain" is misleading because there is insufficient volume of transactions at the non-sales price for which the percentage off is derived. The Brick furniture store was caught and fined last year under this clause. Other furniture retailers (e.g. Sears, Bay, etc.) were also given warnings and had to restrict their constant use of sales. In Westjet's instance they have opened up the lower Sales Fare buckets for the past 18 months. Additionally, the nonsale "regular" or "full" price was restricted to the last 7-10 days before flight on near full aircraft and not offered at all on empty flights. Additionally Westjet only offers one price point for sale, if the Sale price fare bucket is open, all passengers are accommodated. In AC's instance, the sales price is Tango while the regular price of Tango Plus and Latitude are also offered for sale. Latitude fares are popular with the upgrade crowd, so AC has a volume of passengers paying higher price than the lowest fare offered. Consequently AC can continue to offer sale after sale after sale. Link to comment Share on other sites More sharing options...
manwest Posted August 12, 2010 Share Posted August 12, 2010 Has the WestJet fare structure been changed? Are they reverting back to having seat sales????? Todays Jet Mail.Please ensure that you are receiving your WestJet JetMail by adding JetMail@marketmail.westjet.com to your address book.Jump to any of these great offers.Sale fares to U.S. and international destinations.Sale fares to Canadian destinations.Fall travel sale. The lowest prices this season.Get more vacation with your vacation.Great savings with Park’N Fly.Sale fares to U.S. and international destinations.Book by August 11 (11:59 p.m. MT) for travel on Mondays, Tuesdays, Wednesdays and Thursdays until October 31, 2010.FROM$99Vancouver toSan FranciscoFROM$164Calgary toNew YorkFROM$119Edmonton toSan FranciscoFROM$109Montréal toFort LauderdaleFROM$99Toronto toFort LauderdaleFROM$99Toronto toMiamiFROM$139Toronto toNassau, BahamasFROM$139Toronto toBermudaPlease visit westjet.com for pricing and availability.Sale fares to Canadian destinations.Book by August 11 (11:59 p.m. MT) for travel on Tuesdays, Wednesdays, Thursdays and Saturdays until October 31, 2010.FROM$169Calgary toTorontoFROM$185Vancouver toTorontoFROM$99Edmonton toVancouverFROM$119Moncton toTorontoFROM$79Halifax toMontréalFROM$119Winnipeg toCalgaryFROM$99Comox toCalgaryFROM$99Calgary toVictoriaPlease visit westjet.com for pricing and availability.With the WestJet RBC® MasterCard‡ you earn WestJet dollars™ to use towards your next flight. Receive up to $100 WestJet dollars as a welcome bonus. Apply today at westjet.com/creditcard.Fall travel sale. The lowest prices this season.MazatlanEl Cid GranadaAll inclusive$From659†+ $120 taxesAir + 7 nightsFeatured price includes:$300 Mega Pass.Round-trip airfare from Calgary, AB(other gateways available).Book today for travel on September 14, 21 & 28, 2010. Don’t miss out. Puerto VallartaHacienda Hotel and Spa All inclusiveair + 7 nights$From669†+ $116 taxesHonoluluWaikiki Resort Hotel air + 7 nights$From729†+ $144 taxesMauiAston at the Maui Banyanair + 7 nights$From829†+ $154 taxesBook today. Hurry, before these packages take off.Visit westjetvacations.com for full details.Cayo Coco, CubaBlueBay Cayo Coco All Inclusive$From489†+ $85 taxesAir + 7 nightsFeatured price includes:Round-trip airfare from Toronto, ON(other gateways available).Book today for travel on September 4, 11, 18 & 25, 2010. Don’t miss out.Samana, Dominican RepublicGran Bahia Principe CAYACOAAll inclusiveair + 7 nights$From499†+ $167 taxesPunta Cana, Dominican RepublicGran Bahia Principe BavaroAll inclusiveair + 7 nights$From689†+ $167 taxesMontego Bay, JamaicaBreezes Trelawny All inclusiveair + 7 nights$From799†+ $120 taxesBook today. Hurry, before these packages take off.Visit westjetvacations.com for full details.Get more vacation with your vacation.Book a WestJet Vacations package early and receive up to a $400 air only promo code for WestJet flights.Simply book a minimum 7 night sun vacation before September 30, 2010 for travel between November 1, 2010 and May 15, 2011 to receive the discount.±Visit westjetvacations.com for full details.Great savings with Park’N Fly.This Summer WestJet guests receive great savings when parking at Park’N Fly.For a limited time only Park’N Fly is offering 20% off on your next stay at any one of its locations across Canada.In addition to great savings, WestJet guests have the option to choose between the Valet “Drop & Go” service and the Self-park “Park & Go” facilities. Click here to obtain your savings coupon*.Park Happy!*Terms and conditions apply.Protect your travel plans. WestJet has partnered with RBC Insurance Company of Canada to provide you with the travel insurance you want. Include travel insurance as part of your WestJet booking. RBC Insurance®.You have received this e-letter because you have signed up with WestJet's JetMail. If you have received this e-letter in error, or wish to unsubscribe, please send a blank e-mail here. Unfortunately, replies to this e-mail will not be received by WestJet. If you have questions, please share your experience on westjet.com. The privacy of your information is top priority at WestJet, for more information, please visit our Privacy Policy.*Book by August 11 (11:59 p.m. MT) for travel on Mondays, Tuesdays, Wednesdays and Thursdays until October 31, 2010. For Turks & Caicos and St Martin/St Maarten travel on Saturdays. For Saskatoon & Victoria to Las Vegas fare travel on non-stop flights starting the week of September 5, 2010. For Regina to Las Vegas travel on non-stop flights starting September 13, 2010. For Canadian destinations, book by August 11 (11:59 p.m. MT) for travel on Tuesdays, Wednesdays, Thursdays and Saturdays until October 31, 2010. Fares on other days may be higher. Taxes, fees and surcharges are extra where applicable. Advance purchase required. Seats at these fares are limited and may not be available on all flights. New bookings only. 100% non-refundable. All fares are shown one-way. See westjet.com for details. †WestJet Vacations. Other departure cities and dates available, and prices may be higher. Price is per guest, based on double occupancy unless otherwise specified. Taxes, fees and transfers not included. Advance booking required. Non-refundable. Offer limited and subject to availability. Price is accurate at time of printing deadline. New bookings only. Visit westjetvacations.com for details. Fuel surcharge still applies to Air Miles™ redemption bookings. ±The promo and coupon codes are based on one maximum $200 discount per adult (age 18+). Maximum two promo and coupon codes per room booked, for each WestJet Vacations air and hotel booking made by September 30, 2010 for travel between November 1, 2010 and May 15, 2011(blackout dates apply). Applicable for minimum 7-night air plus hotel bookings made to U.S. and international destinations only. Promo and coupon codes are valid for WestJet air only bookings, expire June 29, 2011 and are not applicable towards group or WestJet Vacations bookings. Non-transferable. Subject to availability. New bookings only. WestJet reserves the right to amend, extend or discontinue this offer at any time by giving 24 hours notice. See westjetvacations.com for details. ‡‡Underwritten by RBC Insurance Company of Canada. ®Lion & Globe and RBC Insurance are registered trademarks of Royal Bank of Canada. Used under license.© WestJet. All rights reserved.22 Aerial Place NE, Calgary, AB T2E 3J1 Link to comment Share on other sites More sharing options...
inchman Posted August 12, 2010 Share Posted August 12, 2010 June 17, 2010WestJet introduces everyday low pricingAirline offers more value 365 days a year, eliminating the need to wait for fare sales ... Guests can purchase with confidence when they're ready to book rather than have to wait for a seat sale to get a low price. ... "Feedback from our guests shows that they are frustrated at the unpredictability of fares with seat sales only available up to a few months in advance," ... "This is what our WestJet care-antee is all about - offering great low prices and high value, and most of all, always caring for our guests."August 12/ 2010WestJet launches fall and winter seat sale"This is a system-wide seat sale with all 71 destinations in Canada, the United States, Mexico and the Caribbean ""Many guests had indicated they were under the impression we were permanently removing seat sales," continued Hugh Dunleavy. "While we will continue with our everyday low pricing structure, it was always our intention to offer seat sales periodically throughout the year."Nice care-antee. I wonder where all those patsies (er... guests) got the impression that they wouldn't have to wait for seat sales to be care-anteed the lowest price ... oh.... it's because WestJet care-anteed it to them less than 2 months ago. That should help with the frustration.I can Calgary-antee that the Herald won't be pointing out this sleight of hand reversal-in-policy. Link to comment Share on other sites More sharing options...
CanadaEH Posted August 12, 2010 Share Posted August 12, 2010 uhhhhhhh what? Link to comment Share on other sites More sharing options...
manwest Posted August 13, 2010 Share Posted August 13, 2010 Nice care-antee. I wonder where all those patsies (er... guests) got the impression that they wouldn't have to wait for seat sales to be care-anteed the lowest price ... oh.... it's because WestJet care-anteed it to them less than 2 months ago. That should help with the frustration.I can Calgary-antee that the Herald won't be pointing out this sleight of hand reversal-in-policy.Well here you go bud, in todays Calgary Herald Business section:http://www.calgaryherald.com/business/WestJet+everyday+values+confused+customers/3392139/story.html Link to comment Share on other sites More sharing options...
inchman Posted August 13, 2010 Share Posted August 13, 2010 Well here you go bud, in todays Calgary Herald Business section:Touche. It seems my -antee is worth about as much as WJ's.Although, you must admit that the article was pretty soft on them. Link to comment Share on other sites More sharing options...
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