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NewAir and Tours


Guest James

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Guest rattler

yes, you do have to wonder about the Yellow Ribbon. Did they miss the significance that it has had for the past few hundred years or ???

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An oil-patch charter company eh. Wow, what a game-changer.

Despite the past enormous business successes of the founders, this one has the quiet "aircraft returned to lessors" press release pre-written and awaiting the dateline. At the end of the day, oil charter is a price business. You are not going to compete on service (in the passenger sense) in the hour-long stage length rig pig segment. wacko.gif

I think you may be underestimating how much business there is in oil charters.

The oil companies are trying to now compete on quality of life issues as well as straight pay. It is not simply running rig pigs from yyc and yeg to ymm. It is also getting them from other points in Canada in a smooth manner with good service.

Given that they have no other flying committments they are able to be at the beck and call of the oil companies who are notoriously high maintenance about availabilty and not as price sensitive.

It seems like a good way to get some cash flow until the tour operator portion gets up and going.

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Guest rattler

I think you may be underestimating how much business there is in oil charters.

The oil companies are trying to now compete on quality of life issues as well as straight pay.  It is not simply running rig pigs from yyc and yeg to ymm.  It is also getting them from other points in Canada in a smooth manner with good service.

Given that they have no other flying committments they are able to be at the beck and call of the oil companies who are notoriously high maintenance about availabilty and not as price sensitive.

It seems like a good way to get some cash flow until the tour operator portion gets up and going.

As I noted earlier, the CTA has given them permission to sell this service prior to obtaining their licence but

All revenues from the sale of a domestic service, large aircraft, shall be deposited and held in a trust account until the issuance of the licence or until alternative transportation arrangements are finalized
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I was curious about what a yellow ribbon means, as I think I'm a little sheltered in that area:

Yellow ribbon

From Wikipedia, the free encyclopedia

A yellow ribbon is a symbol with various meanings, mostly associated with those waiting for the return of a loved one or of military troops who are temporarily unable to come home. It is also sometimes used at county and state fairs in the United States, where it indicates a fourth-place finish in a contest. Recently, it has been used to symbolize support for the International Suicide Prevention Program and to raise awareness against Testicular Cancer and for Madeleine McCann. It also symbolizes awareness for those women and girls that suffer from the disease of Endometriosis, a painful debilitating disease that has yet to find a cure.

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I think it has been used most visibly by families to support and remember loved ones who are away at war. It looks like it is now a "support our troops" ribbon.

Do any travelling south of the border and the yellow ribbons are everywhere.

Hopefully the US is soon out of the foolishness of Iraq and the display wont be as neccesary.

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It is also sometimes used at county and state fairs in the United States, where it indicates a fourth-place finish in a contest.

sounds about right or maybe even optimistic.

it has been used to symbolize support for the International Suicide Prevention Program

suicide to get into an airline venture with the economy in this state

to raise awareness against Testicular Cancer

well you gott have balls to try it...

I wish them luck...

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We've got a group of very "airline" experienced people involved in this start up, it appears with sound financial backing, so lets see if this will add another chapter to the Canadian airline industry..

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A yellow ribbon is a symbol with various meanings, mostly associated with those waiting for the return of a loved one or of military troops who are temporarily unable to come home. It is also sometimes used at county and state fairs in the United States, where it indicates a fourth-place finish in a contest. Recently, it has been used to symbolize support for the International Suicide Prevention Program and to raise awareness against Testicular Cancer and for Madeleine McCann. It also symbolizes awareness for those women and girls that suffer from the disease of Endometriosis, a painful debilitating disease that has yet to find a cure.

So, basically it can mean anything or are they actually targeting one of these small subgroups? huh.gif

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Former WestJet execs move ahead with new airline

Last Updated: Monday, October 20, 2008 | 12:19 PM MT

A group of former WestJet executives is launching an airline called Enerjet to focus on charter flights, to be followed by an expansion into tours.

The company, led by Tim Morgan, a co-founder of WestJet who stepped down in 2005, announced its official name on Monday and its plans to start operations in 2009.

The company had been working under the tentative name of New Air and Tours.

" 'Enerjet' symbolizes Canada's strength and the entrepreneurial and dynamic drive of Canadians," said chief financial officer Alan Mann, also a former WestJet exec, from the company's headquarters in Calgary.

Starting next year, Enerjet's two Boeing 737-700s will fly charters throughout Western Canada, Mann said. That will be followed by the launch of a tour company division in the third quarter of 2009 for Canada and one sun destination.

Mann said he doesn't anticipate the current economic climate will create problems for Enerjet's business plan.

Enerjet is not competing for the same type of business as WestJet or Air Canada, he added.

In previous interviews, Morgan said he'd like to target smaller Canadian cities that are underserved by the other airlines.

Enerjet received tentative licensing approval from Transport Canada in August. Management said it anticipates full licensing by the end of November.

Westerkirk Capital Inc., a private equity firm that invests for the family of Sherry Brydson, the niece of the late billionaire and newspaper mogul Ken Thomson, is a major shareholder in Enerjet with a stake of $4.5 million.

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Enerjet to ferry oilsands workers

http://www.canada.com/calgaryherald/news/c...60-8b9d64a52e83

Gina Teel, Calgary Herald; with files from Canwest

Published: Tuesday, October 21, 2008

A group of former WestJet Airlines Ltd. executives on Monday launched the new corporate name and identity of their latest charter airline venture, Enerjet.

Formerly known as NewAir & Tours, the fledgling charter service now aims to cater to the workforce travel needs of Alberta's industrial sector, among others, said Tim Morgan, Enerjet president and WestJet co-founder.

"Labour markets are always tight in Canada. They have been for the last year, and there's a lot of movement going back and forth with different parts of the country to these large industrial sites," Morgan said.

The privately held Enerjet has two leased Boeing 737-700 next generation aircraft and plans to be operational in early 2009, as it awaits full licensing from Transport Canada, expected to be in place by the end of November.

The company, which wants to offer charter service to Alberta's oilsands and other major industrial markets, has some contracts on the table but none has been signed.

Enerjet is eyeing large industrial projects, given it has 130 seats to fill on its aircraft.

Bill Lamberton, Enerjet's vice-president of marketing and sales -- the same title he held at WestJet before leaving in late 2003 -- said the plan is to charter the entire aircraft instead of selling seats one at a time. There are no fixed destinations at this time.

Doug Reid, an airline analyst and business professor at Queen's University in Kingston, Ont., said Enerjet will ultimately fill a hole in the charter business, whether it's for oil companies, any other extractive industry or vacation-related charter.

"The real issue now is, what is the willingness of people to pay?"

As airlines are a business of utilization, the only way to make money is to keep the planes in the air. As there's not much unique about a charter service, it could be tough going competition-wise, as more suppliers could drive down prices for corporate clients, Reid said.

"What do they think these guys are going to do? Pay a premium price because they're nice? No," Reid said.

NewAir had originally planned to launch as a travel tour operator flying between smaller markets, such as Kelowna, B.C., and Fort McMurray to sun destinations such as Las Vegas in winter.

The company changed direction about three months ago, Morgan said, to focus on transportation opportunities in the industrial sector.

The industrial travel side of the business will help Enerjet get off the ground and leverage to the tourism side in the third-quarter of 2009.

So certain is Morgan of a niche opportunity in industrial travel that Enerjet will launch in the midst of volatile oil prices that have whacked airlines around the globe.

Morgan said Enerjet isn't looking so much at oil prices or jet fuel prices -- though well off highs that topped $147 per barrel in July, crude closed in New York Monday at $74.25 US a barrel, up $2.40 -- as they are at the amount of labour expected to move from Eastern Canada to Alberta to sate the needs of industrial projects five to 10 years out.

The idea is to utilize the aircraft for industrial traffic Monday through Thursday, and for the tourism sector Thursday through Sunday.

Enerjet won't operate its tour operation where WestJet, Air Canada and Sunwest fly, saying there are still a lot of untapped opportunities out there.

Lamberton said the tourism side will be seasonal, with potential for sun spot destinations in the winter period, perhaps the Caribbean or Mexico; domestic travel in the summer and for the shoulder season, niche spots in the West Coast, or perhaps Las Vegas or the Carolinas.

Enerjet has nearly 400 shareholders, and is well-capitalized, Morgan said.

There are no similarities to the WestJet business model, he said, with the exception of the focus on a niche market.

gteel@theherald.canwest.com

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