wjafa Posted December 2, 2004 Share Posted December 2, 2004 NEWS RELEASE TRANSMITTED BY CCNMatthews FOR: WESTJET TSX SYMBOL: WJA DECEMBER 2, 2004 - 08:30 ET WestJet Announces New Publisher of Inflight Magazine CALGARY, ALBERTA--(CCNMatthews - Dec. 2, 2004) - WestJet (TSX:WJA) today announced that Calgary-based RedPoint Media Group Inc. has been named the new publisher of its inflight magazine. The first issue of Up! Magazine will be published and available on all WestJet routes on March 1, 2005. Dan Bowman, RedPoint's President and Publisher said today, "We are extremely excited to be partnering with WestJet to produce its inflight magazine. Readers and advertisers alike can expect a very dynamic and diverse publication in the years and months to come." RedPoint has named its Vice-President, Editorial Gary Davies as the new General Manager of Up! Magazine. Tom Gierasimczuk has been named the new Editor, and RedPoint Creative Director Anders Knudsen will serve as the publication's Art Director. Siobhan Vinish, WestJet's Director, Public Relations and Communications, said today, "WestJet is pleased to have the opportunity to work with RedPoint and we are very excited about launching our new inflight magazine next March. I am confident our guests will truly enjoy reading Up! Magazine." McGowan Intermac Inc./Publicitas North America has been hired by RedPoint as its national advertising representative for Up! Magazine. Advertising sales for the inaugural issue of Up! Magazine close on January 14, 2005. Calgary-based Creative Intelligence Agency, WestJet's Agency of Record for the last nine years, is partnering with RedPoint on this publication. RedPoint Media Group Inc., Alberta's largest independent magazine publisher, produces such well-known and award-winning titles as Avenue magazine, Calgary.Inc magazine and Wine Access magazine. The nine-year-old company is also an extensive corporate publisher producing titles for organizations like the Calgary Health Region, The City of Calgary, and the YMCA. WestJet serves the 24 Canadian cities of Victoria, Comox, Vancouver, Abbotsford/Fraser Valley, Prince George, Kelowna, Grande Prairie, Calgary, Edmonton, Fort McMurray, Saskatoon, Regina, Winnipeg, Thunder Bay, Windsor, London, Hamilton, Toronto, Ottawa, Montreal, Moncton, Halifax, Gander and St. John's, and the eight American cities of San Francisco, Los Angeles, Phoenix, Tampa, Orlando, Fort Lauderdale, New York and Palm Springs (beginning January 7, 2005). The airline operates a growing fleet of 54 aircraft featuring 36 new Next-Generation Boeing 737-700 aircraft. WestJet is publicly traded on the Toronto Stock Exchange under the symbol WJA. -30- FOR FURTHER INFORMATION PLEASE CONTACT: WestJet Siobhan Vinish (Pronounced Sha-von) Director, Public Relations and Communications (403) 444-2615 (403) 444-2261 (FAX) Website: www.westjet.com or RedPoint Dan Bowman Publisher and President (403) 240-9055 ext. 700 (403) 240-9059 (FAX) Website: www.redpointmedia.ca Link to comment Share on other sites More sharing options...
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