I really don’t think WestJet is concerned about Swoop's (descriptive) performance or customer treatment or even if it doesn’t make a profit. It’s sole purpose is to go against Flair and Canada Jetlines from eroding revenue from the mainline. Spirit wings, bare fare, service has equally a poor rating. Friends of mine fly on swoop to save $10! Vs flying on AC or WS. $1 fares on JetsGo(ne) denied WestJet employees their profit share twice. Both AC and Canadian went bankrupt after WestJet entered the market.