What many here seem to be forgetting is that the ONLY reason why Rouge was brought in was to drive AT to the ground. In fact, when you read the competition bureau’s report, most of the instances where there is duplication of routes is where Rouge introduced service specifically to give AT a ride for their money.
When someone mentions Transat getting “lifelines”, they seem to forget how many lifelines AC has been given over their existence, all but to end up starting a leisure carrier whose sole purpose was to kill the competition. Amusingly, after about 6 years of Rouge operation and Transat losing money because of Rouge’s aggressive program, AC, for whatever reasons, finally realizes that the Transat brand is worth acquiring, because if they don’t someone out west might be interested.
Now, because of this pandemic, which affects everyone, but especially this business, there might be a chance that the deal falls through and that, what seemed like a chance for Transat to carry on doing business in whatever shape or form AC would have decided after trying to get rid of us for so long, ends up being the end of it all for us at AT.